Young Jeezy made a single encouraging listeners to “put on” for their city, but Ro Spit has done so in literal terms. The sneaker boutique he co-owns, Burn Rubber, has gotten attention in lauded publications like COMPLEX magazine, and its gear is on the backs, feet and heads of national rap stars such as Mos Def, Big Sean and Clipse. “Renaissance State of Mind” (click here to listen/download), his Monica Blaire-assisted remake of Jay-Z’s hit single, has given Detroit Hip Hop fans a new self-love anthem. And along with showcasing his own talents, his new solo release The Oh S#!t Project (click here to download) serves as a who’s who of what Michigan Hip Hop has to offer. For a more detailed breakdown of Ro Spit’s career, click here to read MichiganHipHop Managing Editor William E. Ketchum III’s feature in Metro Times.
But in a contest sponsored by CNN (click here to vote), Ro has the opportunity to represent Detroit in a brand new way. Check under the cut to hear Ro briefly break down how he and ad agency Campbell-Ewald plan to infuse energy in the area’s art scene. Continue reading →