MC Serch Interview

June 12, 2008

MC Serch is living proof that success in Hip Hop outside of the booth is possible—and it doesn’t have to be a clothing line. After a successful rap career both as a soloist and with the group 3rd Bass, the Queens, NY native founded Serchlite Music. As head of the company, he helped prime the careers of rap legends like Nas and O.C., helping craft their classic Illmatic and Word…Life LPs. He also discovered Non Phixion, who would go on to be staples of the underground rap scene.

But Serch’s career didn’t stop with the actual music industry. In 2003 he moved to Detroit, where he hosted Serch In The AM on WJLB; though he got fired three years later, 2008 has seen him back on the airwaves with a show on Hot 102.7, The Saturday Night Serchlite. He’s also been successful on the silver screen, hosting two successful reality series on Vh1: “Ego Trip’s The White Rapper Show” and “Ego Trip’s Miss Rap Supreme.” Homie has been making his way through every facet of the game, knocking out one area at a time. And oh, yeah—he has a clothing line, too.

In an interview with, MC Serch talks about working on the radio, staying true to Hip Hop in an industry that dilutes it, and how wifey’s eye for talent defeats his.
Continue reading →

6/21 – Dilated Peoples

Fresh Rhymes & Video Tour

Dilated Peoples
The Alchemist
Street Justice

Saturday June 21, 2008
St. Andrews Hall

Tickets Available @ Burn Rubber Sneaker Boutique and

Tasherre Begins Project 52: D’Enajetic Challenge

June 11, 2008

Last week, Michigan Hip Hop staple (and performer at our launch party/fundraiser Saturday) Tasherre D’Enajetic started the writing process for “Project 52: D’Enajetic Challenge.” The venture will see him release a 52 new songs—one per week—through through his web site, Monday, he released the first song: “Failure,” produced by Michigan heavyweight Mr. Porter. Follow the jump for the audio, and to see Tasherre justify his madness. Continue reading → Launch Party/Fundraiser

June 8, 2008

Come celebrate the launch of with your favorite Michigan MC’s.

with performances by:
Elzhi Buff1One Be LoInvincibleOctane & IlliteFinaleMiz Korona
Asylum 7AKADon JuanFOSYoshi – Fes Roc – TasherreP.H.I.L.T.H.Y. – and more…

sounds by:

hosted by:

special invited guests:
Athletic Mic League – Libido Sounds – SUN – Subterraneous – and more…

Saturday June 14
@ The Blind Pig (208 S. First St. Ann Arbor MI 48104)
18+ w/ID
$7/21+ – $10/18+

Proceeds go to help support

presented by:
Sonny Star Promotions
M.O.S. Ologist
Burn Rubber Sneaker Boutique

Invincible Interview

June 4, 2008

Invincible is releasing her first album this year, but don’t get it twisted: the Detroit emcee has been reppin’ the mitten for years. Moving to Ann Arbor from Palestine when she was seven years old, she learned English through Hip Hop by writing down lyrics to her favorite songs and looking up the words. The rest is history: earning a rep in open mics and ciphers led to her working with Michigan all-stars like J Dilla and Dabrye, and to thriving in New York as a member of the all-female Anomolies crew and a writer/performer of MTV’s defunct Lyricist Lounge Show. She’s also been deeply involved with Detroit Summer, an organization that develops youth leadership and addresses community issues. Anyone who really knows the history of Michigan’s Hip Hop scene doesn’t have a choice but to respect her longevity and her grind.

It looks like all of her hard work is starting to pay off. ShapeShifters finally sees her on the solo stage, where her talented cohorts—Wordsworth, Buff1 and Finale on the mic with Black Milk, Waajeed and HouseShoes on the boards—are adding to her vision instead of the other way around. A large facet of this vision is independence: studying Waajeed’s operation of The Bling47 Group has helped her develop the know-how to release her album through her own label, EMERGENCE Media, with distribution from Fat Beats. In an in-depth interview with MichiganHipHop, Invincible talks about her album, being “an A&R’s worst nightmare,” and what it means to be a ShapeShifter. Continue reading →

Invincible Audio

Invincible “Sledgehammer!”

Invincible “ShapeShifters”

Invincible “In The Mourning”

Invincible’s album “Shape Shifters” is in stores now and available for purchase online at

Invincible feat. Finale “Locusts” (docu-music-video)

In the song “Locusts,” Detroit emcees Invincible and Finale rhyme about the impacts of gentrification on the Motor City. Above is the first half of a music video/documentary that features interviews with community activists who discuss displacement and predatory planning versus sustainable development in city. The second half of the video is set for a later release. Both the song and the video are from Invincible’s debut album Shapeshifters, which is available on and