MC Serch is living proof that success in Hip Hop outside of the booth is possible—and it doesn’t have to be a clothing line. After a successful rap career both as a soloist and with the group 3rd Bass, the Queens, NY native founded Serchlite Music. As head of the company, he helped prime the careers of rap legends like Nas and O.C., helping craft their classic Illmatic and Word…Life LPs. He also discovered Non Phixion, who would go on to be staples of the underground rap scene.
But Serch’s career didn’t stop with the actual music industry. In 2003 he moved to Detroit, where he hosted Serch In The AM on WJLB; though he got fired three years later, 2008 has seen him back on the airwaves with a show on Hot 102.7, The Saturday Night Serchlite. He’s also been successful on the silver screen, hosting two successful reality series on Vh1: “Ego Trip’s The White Rapper Show” and “Ego Trip’s Miss Rap Supreme.” Homie has been making his way through every facet of the game, knocking out one area at a time. And oh, yeah—he has a clothing line, too.
In an interview with MichiganHipHop.com, MC Serch talks about working on the radio, staying true to Hip Hop in an industry that dilutes it, and how wifey’s eye for talent defeats his.
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Invincible is releasing her first album this year, but don’t get it twisted: the Detroit emcee has been reppin’ the mitten for years. Moving to Ann Arbor from Palestine when she was seven years old, she learned English through Hip Hop by writing down lyrics to her favorite songs and looking up the words. The rest is history: earning a rep in open mics and ciphers led to her working with Michigan all-stars like J Dilla and Dabrye, and to thriving in New York as a member of the all-female Anomolies crew and a writer/performer of MTV’s defunct Lyricist Lounge Show. She’s also been deeply involved with